Introducing
Eco-flex

COMPANY PROFILE

Champagne Edition Inc. was founded by Alan Champagne, CEO in October, 1992. The company is an industry leader in the manufacturing of high value, end use, recycled rubber products in Canada and throughout the world. The company operates out of a 30,000 square foot plant, which is situated 30 minutes north of Edmonton, Alberta, Canada. Champagne Edition employs on average between 40-50 employees year round. The company utilizes approximately 1 million pounds of recycled rubber each month, equivalent to 62,000 raw tires. All raw material is Alberta based, however the company anticipates outsourcing raw material in the near future, based on increased consumer demand for the company's high quality products.

MISSION STATEMENT

To become the pre-eminent manufacturer of value added, end use, innovative products, made from 100% recycled rubber, and to ensure all recyclable rubber is utilized in the most valuable manner for the environment, and the world.

HISTORY

Champagne Edition Inc. was incorporated in 1994 after a 2 year start up doing industrial manufacturing for the oilfield and commercial industry. In 1994, the company started using rubber crumb from recycled tires in a product designed for dairy farmers. This product was called the Cozy Cow® Mattress. Cozy Cow® has performed extremely well, and the company has realized phenomenal growth over the past four years.

In 1998, Champagne Edition Inc. began developing its molding division, eco-flex®. The eco-flex® product line includes a variety of rubber tile surfacing options, used for decking, driveways, walkways, golf courses, playgrounds, parks, etc. The introduction of products such as the cobblestone tiles, grid tiles, I-tiles, Z-bricks, and playground tiles were included in the eco-flex product line.

During 1999, the company continued to develop the eco-flex product line, and began extensive marketing of the same. Also during this year, the company enhanced its manufacturing capacity by creating a processing line to process tire shred into rubber crumb, the main ingredient in Champagnes' manufactured products. The processing line operates under a separate limited company, "Rubber Tech International Ltd.". By operating its own processing line, Champagne Edition has a significant competitive edge within the industry, as it has the ability to process rubber crumb in both quantity and quality.

In 2000 the company expanded the eco-flex product line to include the "Churchill" bricks, the eco-flex E-Z Drive® Curb Ramps, beveled playground tiles, and rubber nosing for stairs. Further product awareness was conducted for this innovative product line, through tradeshows, and advertising campaigns, including an eco-flex commercial.

Champagne Edition's growth over the past 4 years, demonstrates the company's ability, and expertise, to develop high quality products made from recycled rubber. The company will continue to develop consumer awareness regarding for its product lines, in particular, the eco-flex® line, and the many advantages of choosing this product over others in the market place. By continuing to create awareness, and ultimately demand for the company's high quality rubber surfacing products, the company will be one step closer to converting rubber crumb into a commodity, rather than a century old problem.